Understanding Your Loyalty Program Components

Before diving into the setup process, let's understand how all the parts of your loyalty program work together to create a seamless customer experience:

Core Components Overview

1. Member Tiers

   • Think of tiers as levels in a game. Customers start at a basic level and can progress to higher tiers

   • Each tier can offer better benefits (like higher point earning rates or exclusive rewards)

   • Example: A basic member might earn 1 point per dollar, while a VIP member earns 1.5 points

2. Points System

   • Points are your program's currency

   • Customers earn points through various activities (purchases, reviews, social media engagement)

   • Points accumulate in their account until they choose to redeem them

   • The system automatically tracks and updates point balances

3. Earning Rules

   • These define how customers get points

   • Purchase-based rules (e.g., points per dollar spent)

   • Engagement rules (writing reviews, social media follows)

   • Special event rules (birthdays, anniversaries)

   • Each tier can have different earning rates

4. Rewards

   • What customers can get with their points

   • Usually structured as "point exchange" (converting points to store credit)

   • Can include fixed discounts, percentage discounts, or special perks

   • Rewards are automatically available when customers reach the required points

5. Customer Interface

   • Two main components:

     • Account Dashboard: Where customers check their points and rewards

     • Ways to Earn Page: Shows all possible ways to earn points

   • These integrate directly into your store's existing customer account area

How It All Works Together

1. Customer Journey

   • A new customer creates an account → Automatically enrolled in base tier

   • Makes purchases and completes actions → Earns points based on tier rules

   • Points accumulate in their account → Visible in their dashboard

   • Customer reaches point threshold → Can redeem for rewards

   • Continued engagement → Progresses to higher tiers

2. Backend Process

   • SiteVibes tracks all customer actions

   • Automatically applies appropriate point earnings

   • Updates customer tier status based on activity

   • Manages reward availability and redemption

   • Handles all point calculations and balance updates

3. Integration Flow

   • SiteVibes connects to your store's:

     • Customer account system

     • Order processing

     • Product reviews

     • Checkout process

   • All updates happen in real-time

Now that you understand how these components work together, let's set up your program: NEXT